MARKETING RESEARCH AND INFORMATION Essay Example | Topics and Well Written Essays - 6000 words

MARKETING RESEARCH AND INFORMATION - Essay Example The first McDonalds restaurant was opened in 1940 established its image as a fast and speedy service provider. To date the restaurant is known for its fast service and convenience. McDonald’s revenue is about $ 22.8 billion with operating profits of $3.9 billion (McDonalds 2008). Today the firm has many rivals and competitors yet it has been able maintain its number one position. However, competition is building up and McDonalds does not seem to have a very bright future. It has not been able to develop a product in a decade that would appeal to the masses. Coupled with that, McDonalds entered some wrong markets where the competition already existed with full force leading the firm to close down its operations in those markets (McDonalds 2008). Also, McDonalds has been blamed for causing obesity amongst children and have been charged with lawsuits also. With the changing needs and requirements of the market, McDonalds has been able to update itself in terms of menu, environment, service and technology. With its growing customers globally, McDonalds developed its website where it interacts with its customers and gives them what they require. McDonalds has maintained a separate website for every country (McDonalds 2008). These websites have been localized in terms of menu, layout and language etc. but the color schemes and logo are the same in all the websites. Several marketing campaigns have been launched via the websites especially the ‘I’m lovin it’ in 2003 with great success. This was an essential move as the target market was moving towards the internet from the TV and promotion was becoming a challenge (Singh 1994). The websites have proved to be a great interacting medium with the customers and has enables the firm to reach their target market especially those in the age bracket of 16-24 years who are avid internet users(Chiem 2000). This interface

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Richard Wright and William Faulkner both examine the psychologies of excluded members of society. While in Native Son, Wright studies someone oppressed and downtrodden beneath society, Faulkner looks at a family of outsiders cast far away from a common community in As I Lay Dying. For both, a central question becomes the function of their characters’ minds in relation to one another, and to reality. Through different approaches, both Wright and Faulkner conduct modernist explorations of the social outcast’s interiority. To accomplish this, each author’s narrative voice traverses the gradient from realism to experimental fragmentation, Wright constructing a vertical consciousness, articulate and omniscient regarding Bigger’s psychological world, and Faulkner accessing a horizontal one, mostly illustrating the Bundren’s surface thoughts and emotions. In Native Son, Wright’s principally naturalistic style, momentarily interrupted by rebellious points of fragmented, modernist language, reflects in form Bigger’s overwhelming repression throughout the novel and his liberating moments of agency. The naturalism contributes to a narrative voice that can articulate Bigger’s fears, impulses, and desires with much greater sophistication than Bigger himself is capable of. This allows Wright to explore Bigger’s consciousness in a vertical manner, omnisciently understanding emotional mechanisms not apparent to Bigger. It is as though we are looking narrowly down at Bigger, and through him. While the narrative voice sees that Bigger’s violent mood swings are the result of his frustrated potential in a segregated society, Bigger only knows these moods as â€Å"the rhythms of his life... ebbing and flowing from the tug of a far-away, invisible force† (... ...ngs their interior lives into such vivid relief that it suggests inadequate or meaningless external existences. For the Bundren’s, such vivid interiors, without constrictions, seem to suffer from lack of compression, while for Bigger, extreme downward pressure on his psyche makes him a volatile character. By exploring this outcast’s interiority through a vertical consciousness, Wright has proven the dangerous lack of agency a young black man has, in segregated Chicago, even over his own actions. Faulkner, by exploring the Bundren’s interior life through a horizontal consciousness, has proven their lack of agency in a different way. They have control over their actions, but their actions, overshadowed, seem to have no affects. By either being oppressed or ignored, both groups of people have damaged consciousnesses, in which they nevertheless discover some relief.

Influence of Fictional Character on Casual Fashion

Influence of fictional character on casual fashion:Abstract: This research paper focuses on the influence of fictional character on day to day fashion. The branding of the companies like Netflix, Disney, Marvel, DC has a lot to do in this. This is the reason that this kind of fashion is not bound to any age group or gender. This fictional character prints or motif can change the value of a simple t-shirt, just because someone likes the character. Keywords: Fandom, Graphic, Fiction, Casual Fashion, Street-wearIntroduction: Human being a very social animal tend to look for pathways to convey its unique ideas to a greater majority. Apart from serious topics such as Politics, Religion and Race, fan-fiction or a talk over people's favourite is considered as a very unique way to establish your physical or virtual identity not among teenagers as well as young-adults. Especially for young-adults who navigate from one place to another during their formative years tend to meet a lot of people. Be it the person you sit next to during class or your roommate, you need to establish a social network because most of us don't want to be considered as eccentric or introverts. Hence a popular television fandom is the only way. The term â€Å"fandom† describes a community of people who bond over a common interest. People following such fandom tend to express themselves in very unique ways. As a result they form a huge market for brands such as free authority who excel at merchandising such television shows and movies. Moreover, there are numerous websites who deal with customised t-shirts which absolutely rely on fan-fiction propaganda. Research Objective:To study the impact of popular television series and movie on Casual Fashion for kids and young-adults. To study the role of branding and merchandising in creating such fandom driven products.Research Method:Research Type: Exploratory research as it tries to explore the market of fandom driven productsData Collection Technique: Data collected will only be secondaryReview of Literature:A fictional character is a person or other being in a narrative of a series,videogames,movie etc. It can be 2 dimensional or 3 dimensional. The term cartoon originated in the Middle Ages and first described a prepare story drawing for a piece of art, such as painting, fresco, tapestry or stained glass window . In 19th century, it came to refer to humorous illustrations in magazines and newspapers. And in early 20th century and on words it refer to comic strips and animated films.The populery which this fictional character got,it influenced fashion in many ways.From a kid to a young adult every one wanted this merchandise. Gupta, S. and Panna, B. (2015). Effect of Cartoon Shows on Kids Fashion. International Journal of scientific research and management (IJSRM), [online] 3(6), pp.1-2. Available at: http://ijsrm.in/v3-i6/27%20ijsrm.pdf [Accessed 15 Apr. 2018]. How Manga and Anime influence Fashionhttp://otapleonehalf.tumblr.com/post/126507841313/how-manga-and-anime-influence-fashionAnalysis and Interpretation:Conclusion: RefernceWilkin, D. (2014). The influential impact of fandoms. Fandoms are indicative of passion and dedication, don't be so quick to judge.. [online] The Diamondback. Available at: http://www.dbknews.com/archives/article_fac2e8e6-3def-11e4-ab37-001a4bcf6878.html [Accessed 14 Apr. 2018].http://ijsrm.in/v3-i6/27%20ijsrm.pdfhttp://otapleonehalf.tumblr.com/post/126507841313/how-manga-and-anime-influence-fashionhttps://www.theguardian.com/fashion/gallery/2015/sep/17/minnie-mouse-how-the-disney-cartoon-influenced-fashionhttp://www.complex.com/style/2012/08/how-90s-cartoons-influenced-todays-style-trends/patterned-shorts

Compare and contrast the 1990 Gulf War to the 2003 Iraq...

COMPARE AND CONTRAST THE 1990 GULF WAR TO THE 2003 IRAQ INVASION. DID THE POSITION OF ARAB REGIMES DIFFER? The Gulf War in 1990 and the invasion of Iraq in 2003 both had a profound impact not just on the countries directly involved - primarily Iraq and the United States (US) - but also on the geo-politics of the world. Arguably, the War ended in a stalemate because the Iraqi regime that had started the War by invading Kuwait remained in power. Perhaps inevitably then, in March 2003 the US and its allies invaded Iraq with the stated aim of overthrowing the regime of Saddam Hussein and destroying that regimes Weapons of Mass Destruction (WMD). Some similarities between both Wars are immediately obvious: for example, the same country, the†¦show more content†¦According to this now-infamous study, Saddam had so overextended his capital in the war with Iran that he was not in a position to undertake any significant hostile action for, at the very least, three yearsï ¿ ½. The CIA grossly underestimated Saddams penchant for military expansionism. Critics of the quality of US intelligen ce abound. Freedman and Efraim have concluded that Operation Desert Storm was a low point for Marine Corps intelligence. It revealed an antiquated architecture that was unresponsive to the needs of the United States Armyï ¿ ½ while Seliktar writes of an unprepared organization and of considerable in-theatre limitations and restrictions.ï ¿ ½ Arguably, the military success camouflaged these intelligence failings. Surprisingly, these intelligence failures during the Gulf War were carried over into the Iraq War. Detractors of the war argued that the US intelligence services provided misleading and inaccurate information about WMD. US intelligence services had miscalculated Iraqi WMD development in the 1980s and it was widely argued that they over compensated in the other direction in the 21st century. One potential explanation for such a mistake was that the CIA tended to rely on technological information rather than gather human intelligence - humint - from assets situated in Iraq and the Middle East. Regardless of thisShow MoreRelatedEvolution Of The Islamic State8537 Words   |  35 PagesIntroduction The so-called â€Å"Islamic State,† also known as ISIS (Islamic State in Iraq and Syria) or ISIL (Islamic State in Iraq and the Levant), has captivated the world’s attention as of late. Its brutal tactics, vehement opposition to western-influenced societal norms, and ultra-radical interpretation of Sharia law have sent scholars, journalists, government officials, and ordinary citizens into a frenzy trying to comprehend this troubling phenomenon. ISIS is responsible for countless atrocitiesRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesGrowth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership is a Process, Not a Position 51 51 70 1. Leadership is Everyone’s Business 2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in Organizations, Seventh Edition 11. Leadership: Exerting Influence and Power 94 94 Text Palmer−Dunford−AkinRead MoreOrganisational Theory230255 Words   |  922 Pagesrelations: rare, medium, or well-done? in Harvard Business Review Vol. 26 No. 1 Harvard Business School Publishing (Roethlisberger, F. J. 1948); Figure 3.6 Courtesy of ATT Archives and History Center, Warren, NJ; Figure 4.1 The Trustees of the Imperial War Museum, London; Figure 4.2 adapted from Performance evaluation and control: supporting organizational change in Management Decision Vol. 39 No. 10 MCB University Press (Johnson, P., et al. 2001); Figure 5.1 Pete Saloutos/CORBIS; Table 5.1  © Managerial